|  | 
| vintage chairs at my front door | 
A large US chain
of restaurants (best not to reveal which)  recently discovered  Vetralla’s 
Cene in Cantine festival  and  chose 
our town  to film their newest  commercial. 
The previous locations featured
were  Rome and Amalfi … so  not too bad 
for  our  small town 
outside Rome.  Until now Vetralla's  only claims to fame were  its excellent olive oil and the fact that
since 1512  it has been 
under the  protection of  the English crown .
|  | 
| country style seating | 
 After 
several pre-shoot visits by  the
location finder and chief of the Italian film team, the  entire troupe of about  50 
people arrived in  Vetralla   yesterday 
aboard    sleek rented  vans with tinted windows. 
|  | 
| Vicolo del Sole | 
There
were  executives of the advertising
company in  Boston,  others from the main  Florida 
office who checked  the daily  film rushes. They  were flanked 
by an Italian crew  which included
 location men, camera men, scenographers,
actresses in high, high heels (dangerous on our cobblestones)  and drivers of the
huge  vans  that  invaded  the flower decked  historic center. 
|  | 
| meeting the US team | 
Throughout
the day they shot scenes of the town’s  food and lifestyle; the grill scene in Piazza  Francosone,  the  lunch
 served in  the vaulted halls  of the  Pro loco’s cantina  which included  grilled chicken and  hand made pasta-but not  served on the same plate  as  they do in these chain restaurants !  
|  | 
| coordinating the film shoot, | 
The whole
town will be anxiously awaiting  to see
the outcome of the day’s film shoot.  Hopefully the  cameras were able to capture  the  atmosphere
of the medieval streets  and  ancient  cantinas. The   local  people, including some  photogenic 
young men, participated as extras  adding authenticity  to the scenes.
|  | 
| Sitting pretty in Pza. S. Egidio | 
 For them it was also a way
to  see their town  in a new light,  through 
foreign eyes, and to appreciate its 
humble, authentic  beauty.  
As night
fell, the last scenes were filmed between the city hall and the Duomo with the
actresses strolling across the piazza, 
enjoying gelato and sitting on the picturesque dolphin fountains. 
|  | 
| the film troupe in the main piazza | 
When  the long day of filming was over, about  10:30 pm , a hurrah  went up from the troupe  and
hugs and  embraces  were shared with  new found Vetralla friends  before they 
loaded up the trucks and vans for the 
drive back to  Roman hotels and
long flights back to the States. 
|  | 
| locals served the meals and judged the best decorations | 
 The   commercial they were  shooting in Vetralla   was 
to  show the  Italian passion for  food, family and celebration of life, thus
enticing   customers 
to eat  at  their    200+ Italian themed   restaurants 
located   in 33 different  US states.  
  |  | 
| eating in the cantina of Emergency | 
|  | 
| Pro Loco's cantina | 
Wouldn’t it
be nice  if  Vetralla’s  delicious extra virgin olive oil 
would, one day,  be  included among the genuine  Italian foods   served 
in these restaurants? 
|  | 
| display of antique copper | 
I recently ate at one of these places in New Hampshire but was disappointed with their food and customer service. The place was busy around 6 p.m. as customers did "take away" and completely empty by 8 p.m.  
For more on the Cene in Cantine festival,  use the search bar at the top of the page. 
 


































