|vintage chairs in Vetralla|
A large US chain of restaurants recently discovered Vetralla’s Cene in Cantine festival and chose our town to film their newest commercial.
The previous locations featured were Rome and Amalfi … so not too bad for our small town outside Rome. Until now Vetralla's only claims to fame were its excellent olive oil and the fact that since 1512 it has been under the protection of the English crown .
|country style seating|
After several pre-shoot visits by the location finder and chief of the Italian film team, the entire troupe of about 50 people arrived in Vetralla yesterday aboard sleek rented vans with tinted windows.
|Vicolo del Sole|
There were executives of the advertising company in Boston, other executives from the main Florida office who checked the film rushes as they were done. They were flanked by an Italian crew which included location men, camera men, scenographers, actresses and the drivers of the huge vans that had invaded the flower decked historic center.
|meeting the US team|
Throughout the day they shot scenes of the town’s food and lifestyle; the grill scene in Piazza Francosone, the lunch served in the vaulted halls of the Pro loco’s cantina which included grilled chicken and hand made pasta-but not served on the same plate as they do in the Carrabas restaurants !
|coordinating the film shoot,|
The whole town will be anxiously awaiting to see the outcome of the day’s film shoot. Hopefully the cameras were able to capture the atmosphere of the medieval streets and ancient cantinas. The local people, including some photogenic young men, who participated as extras added authenticity to the scenes.
|Sitting pretty in Pza. S. Egidio|
For them it was also a way to see their town in a new light, through foreign eyes, and to appreciate its humble, authentic beauty.
As night fell, the last scenes were filmed between the city hall and the Duomo with the actresses strolling across the piazza, enjoying gelato and sitting on the picturesque dolphin fountains.
|the film troupe in the main piazza|
When the long day of filming was over, about 10:30 pm , a hurrah went up from the troupe and hugs and embraces were shared with new found Vetralla friends before they loaded up the trucks and vans for the drive back to Roman hotels and long flights back to the States.
|locals served the meals and judged the best decorations|
The group Bloomin’ Brands is composed of over 1,250 different restaurants and is quoted on Wall Street. The advertisement they were shooting in Vetralla was to show the Italian passion for food, family and celebration of life, thus enticing customers to eat at the 200+ Carrabas Italian Grill restaurants located in 33 different US states.
|eating in the cantina of Emergency|
|Pro Loco's cantina|
Wouldn’t it be nice if Vetralla’s delicious extra virgin olive oil would , one day, be included among the genuine Italian foods served in these restaurants?
|display of antique copper|
Have you eaten in one of the Carrabas Italian Grill restaurants? How is their food compared to what we eat here in central Italy ?
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